HelpASoul

HelpASoul is a purpose-driven entrepreneurial project that I proudly presented on a global stage at Montreal for LCI Education's Global Student Entrepreneur Contest (GSEC). Inspired by the concept of Thankyou Water, HelpASoul is a paracetamol brand with a mission: for every box sold, $2 directly funds food, shelter, medicine, and basic human rights for those who need it most - the homeless.

All images & eyes used are of real homeless peoples.

Project Included:

• Brand Identity

• Business Plan & Practicalities

• Research & Case Studies

• Campaign with a Purpose & Marketing Materials

• Presentation & Pitching